Ephemera: contemporary advertisements and press clippings

This section of the Long, Long Trail will display ephemera: documents and artefacts of the British Army of WW1. This is most definitely work in progress at present.

Advertisements - by businesses that are still going strong today




A 1915 advert for a product that is still popular today. 5 shillings is 25p.

Advertisements - names that have long since disappeared


The Humber car company was absorbed into the Rootes Group, which eventually fell into the hands of Chrysler and later, Peugeot.


Advertisements - using "celebrities" for promotional purposes

Craven A

Sir John French was Commander-in-Chief of the British Expeditionary Force in France when this ad was published in August 1915. .